• Home
• Meet Gayle Howard
  • Our History
  • Business Milestones
• What we do for you
  • What is Personal Branding?
  • Sample Executive Resume
  • Sample Web Portfolio
  • What our clients say
• Our Programs
  • Choose a Program
  • Purchasing a Program
  • FAQs
  • Terms and Privacy
• Career advice
• Contact us

Career Marketing Campaign: Get Seen, Get Known

• UltraIdentity. Complete career marketing package for executives. Resume, biographical suite, branded website, online identity analysis and more.
  
• OnBrand-ID (Program 1). This is a full personal branding package including extensive 1:1 coaching
  
• SimplyMy-ID (Program 2) This is a shortened edition of the full personal branding course. 
  
• Reach Branding Club (Program 3) A powerful introduction to personal branding through a 13-week self-paced multimedia e-course.
• Fresh Beginnings (Special Situation Program). 

UltraIdentity:

Online-Id, Executive Biography, Web Portfolio, Resume and more.

Your Investment: $1299 if purchased with Program 1, 2 or 3. ($1075 as standalone). Buy Now

UltraIdentity is a next generation career marketing campaign for executives, entrepreneurs and career-minded "Gen Y-ers" who know the importance of creating, building and sustaining an online identity. Everything you do online reinforces your reputation and brand—good and bad. This portfolio of services equips professionals like you with the tools to get known, build relationships and reinforce your brand. Aimed at the technologically- and business-savvy career-minded strategist who is in the game for the long haul. 

• Analysis of your existing online identity. Can people find things about you that are “off-brand” for the person you’re trying to represent? Could these things be damaging to you? We’ll start by analysing the status quo and seeing where you stand on the 'net.
  
• Brand statement development. Having defined the authentic you, it’s now time to work on your brand statement: the short sentence that speaks volumes of who you are and what you do. This will be used throughout your career marketing documents and web presence.
  
• Branded Resume: Complete project management from strategy development, through composition, development and formatting of a content-rich personally branded resume leveraging what has been learned about you.
  
• Biographical Suite: a one-page branded biography that reinforces your unique promise of value, plus a condensed power bio in a single paragraph for use in speaking engagements, advertising, brochures and more.
  
• Branded Blog/Website, domain name and personal email address. Blogs are one of the most powerful tools in building your online reputation professionally. Employers can get the opportunity to review more than just your career background—gaining access to your thoughts on industry issues, ideas, articles, and philosophies. Blogs place a human face on your professional persona. We project manage the establishment of the website blog, we set up your domain name (eg, johnsmith.com) and we’ll further brand you via an email address – eg, john@johnsmith.com. We will instruct you on how to easily and quickly update your résumé online in real time, create a blog post, move in and maintain your home on the web.
  
• Linked-in establishment. We will establish a profile for you on Linked-in –- the business networking site that will allow you to find like-minded professionals, create relationships and potentially find your next opportunity with your newly elevated presence and reputation.
  
• Personalised Job-Search Marketing Plan: 20+ page document that outlines your goals, courses of action to take and provides a definitive roadmap to optimise the quality of your job search. Have you considered "what next" after the resume is complete? 
  
• Gayle’s E-book: PS...You Need A Resume!
  
• Relationship Management tool: Access to unique online relationship management site for your personal career management that allows you to do everything you need to do to manage a job search and optimise your network relationships for the duration of your career. Store and rank information on target companies you are tracking so you know where you are in the relationship. Keep track of the information you collect during a job search. Track jobs you apply for, the status of each application, when you sent thank you letters. Network your way into companies.
• Documents presented in Word (email), PDF (printing)
  
• Lifetime electronic storage. Free access to resume files; sent via email without charge upon receipt of request.
  
• Download your all career marketing documents (resume, bio suite, brand statement) from Top Margin’s document repository for 30 days. 24 x 7 access from anywhere in the world.

OnBrand-ID

Personal Branding Package 

Your Investment: $599  Buy Now

• Adopting a  Career Distinction Mindset: Copy of Career Distinction book is sent to you, by gurus of Personal Branding, Kirsten Dixson and William Arruda
  
• Know Yourself to Grow Yourself. You work through the Career Distinction Workbook so that you can identify your: Vision, Purpose, Goals, Values, Passion
  
• Coaching: 90 minutes of coaching on your findings from Phase 2 and how you can apply this knowledge to your life and career. 
  
• Remember it's what they think that counts: 360 Degree Assessment and Summary plus 60 minutes coaching on the above findings.
  
• Defining your brand community and putting it all together. 30 minute coaching discussing your brand community
• Follow-up. We will send you follow-up emails for six months periodically to check in with you, see if you’re following your goals and how much closer you are to achieving them.
  
• Gayle's Ebook: PS...You Need a Resume!
• Relationship Management tool: Access to unique online relationship management site for your personal career management that allows you to do everything you need to do to manage a job search and optimise your network relationships for the duration of your career. Store and rank information on target companies you are tracking so you know where you are in the relationship. Keep track of the information you collect during a job search. Track jobs you apply for, the status of each application, when you sent thank you letters. Network your way into companies.

SimplyMy-ID

Personal Branding Package (Condensed)

Your Investment: $399  Buy Now

This is a shortened edition of the full personal branding course. A more condensed program including the 360-degree survey and analysis with 90 minutes of coaching to review and provide feedback of the brand outcomes, devising strategies on how to change, adapt and what you need to do to continue strengthening your brand. Includes a 30 minute follow up session.

• Adopting a Career Distinction Mindset: Copy of Career Distinction book is sent to you, by gurus of Personal Branding, Kirsten Dixson and William Arruda
  
• Know Yourself to Grow Yourself. You work through the Career Distinction Workbook so that you can identify your: Vision, Purpose, Goals, Values, Passion
  
• Remember it's  what they think that counts: 360 Degree Assessment 
  
• Defining your brand community and putting it all together. Coaching: 90 minutes of coaching on your findings from Phase 2 and the 360 Assessment and how you can apply this knowledge to your life and career. 
• Gayle's Ebook: PS...You Need a Resume!
• Relationship Management tool: Access to unique online relationship management site for your personal career management that allows you to do everything you need to do to manage a job search and optimise your network relationships for the duration of your career. Store and rank information on target companies you are tracking so you know where you are in the relationship. Keep track of the information you collect during a job search. Track jobs you apply for, the status of each application, when you sent thank you letters. Network your way into companies.

Reach Branding Club

Self-paced journey of discovery via multimedia e-course 

Your Investment: $145  Buy Now

A powerful introduction to personal branding through a 13-week self-paced multimedia e-course. The Reaching Branding Club Job Search Edition gives you everything you need so you can stand out from your peers. Get the job you want. Make a mark on your team. Advance in your career. Membership includes:

• A full year of access to the club
  
• 11 on-demand webinars
  
• Job Search Workbook
  
• 360°Reach Personal Brand Assessment and analysis guide
  
• Weekly emailed learning plans
  
• Guaranteed spots in our monthly teleseminars with access to all the recordings
• Gayle's Ebook: PS...You Need a Resume!
• Relationship Management tool: Access to unique online relationship management site for your personal career management that allows you to do everything you need to do to manage a job search and optimise your network relationships for the duration of your career. Store and rank information on target companies you are tracking so you know where you are in the relationship. Keep track of the information you collect during a job search. Track jobs you apply for, the status of each application, when you sent thank you letters. Network your way into companies.

Fresh Beginnings 

Combination Coaching and Career Marketing Program

Your Investment: $1220  Buy Now

You have history of upward mobility, striding forward confident and fearlessly. Until “it” happens. Redundant, downsized, outplaced, the "financial situation"...whatever anyone wants to call it, you’re looking for a new gig. You’ll get a new job; you’re as sure of that as you’ve ever been. The problem is what do you do with those feelings? How do you cope with the sudden change? For a lot of people, work defines who they are and many struggle in recapturing their identity. Fresh Beginnings equips you with the mechanisms to put the past behind you and look forward. Feelings of loss, bitterness or sadness from leaving the work “family” need to be dealt with so you can move forward with a positive mindset because emotional baggage can only pull you down. By the time Life Coach Annemarie Cross has completed your three one-hour customised coaching sessions and you’re armed with a killer career portfolio that will leave your competitors in the dust, you’ll be ready emotionally and professionally to hit the big time again. As only you can.

• 3 x 1 hour Coaching sessions with Life Coach Annemarie Cross. Regain the sense of you. Program is tailored to meet your individual needs. Coaching is completed over the telephone.
  
• Résumé and biography development. Complete project management from strategy development, through composition, development and formatting of a content-rich personally branded resume and one-page biography that reinforces your unique promise of value
  
• Online Career Portfolio, domain name and personal email address. Combination blog/websites are one of the most powerful tools in building your online reputation professionally. Employers can get the opportunity to review more than just your career background—gaining access to your thoughts on industry issues, ideas, articles, and philosophies. Blogs place a human face on your professional persona. We project manage the establishment of the website blog, we set up your domain name (eg, johnsmith.com) and we’ll further brand you via an email address – eg, john@johnsmith.com. We will instruct you on how to easily and quickly update your résumé online in real time, create a blog post, move in and maintain your home on the web.
• Gayle's Ebook: PS...You Need a Resume!
  
• Personalised Job-Search Marketing Plan: 20+ page document that outlines your goals, courses of action to take and provides a definitive roadmap to optimise the quality of your job search. Have you considered "what next" after the resume is complete? 
• Relationship Management tool: Access to unique online relationship management site for your personal career management that allows you to do everything you need to do to manage a job search and optimise your network relationships for the duration of your career. Store and rank information on target companies you are tracking so you know where you are in the relationship. Keep track of the information you collect during a job search. Track jobs you apply for, the status of each application, when you sent thank you letters. Network your way into companies.