From Resumes to Personal Branding and Beyond
The year was 1990. The first known World Wide Web page had just been written, “seek” was part of a game children played, and the term “yahoo” was Australian slang for a loutish person. Australia’s total population had almost reached 17 million, the average annual salary was $27,227 and the unemployment rate was 5.8%.
Twenty years is just a blip in the grand scheme of time, but for a progressive career marketing and personal branding company, it is almost an eternity. Opened for business in 1990, the Top Margin Career Marketing Group of Services has continued to grow through the tireless efforts of its founder, Gayle Howard.
Based on a philosophy of exceeding clients’ expectations, Top Margin and its subsidiaries AnExecutiveCareer.com, LearnResumeWriting.com, PSYouNeedAResume.com and MyResume-Online.com, has grown to become one of the busiest and most respected career-marketing consultancies in Australia, with 13 first-place TORI awards to our credit, more than 10,000 resumes written for clients worldwide, and our resumes published in more than 24 international resume-writing and career advice books.
For almost two decades we have watched the career marketing industry grow more sophisticated as traditional one-page lists of duties, dates and job titles have made way for personal marketing campaigns enriched through power wording and personal branding strategies crucial for capturing the attention of today's employers. Today, multimedia web portfolios in conjunction with personal branding strategies have become the next big thing; through the power of technology, opportunities to promote our clients’ personal brands are virtually limitless.
Top Margin’s profile has steadily grown across the resume-writing and personal branding community. Our training and examinations have cemented Top Margin’s reputation as a leader through international credentials such as Master Resume Writer, Certified Professional Resume Writer, Certified Expert Resume Writer, Credentialed Career Manager, Master Career Director, Certified IT Resume Specialist, Certified Master Resume Specialist, Career Web Portfolio Practitioner, and in 2007, as winner of the Master Resume Writer Lifetime Achievement Award and in 2008 winner of the Master Career Professional Lifetime Achievement Award. We are pioneers as one of only three Reach Certified Personal Branding Strategists and 360 Reach Certified Analysts in Australia.
Today, every component of the Top Margin Career Marketing Group of Services bears Gayle’s distinctive stamp of creativity, cutting-edge ideas, and frank communications. As your personal marketing team, we don the hats of career archaeologist, personal PR machine, support network, advocate, and cheerleader for all our clients who are or want to be on the road to success. Little wonder that the majority of Top Margin’s new business comes from client referrals and excellence in customer service is clearly the reason we won the Australian Achiever Award in 2003 and Highly Recommended Certificate in 2004.
We are proud to be the service of choice for bold, audacious next generation executives who share our passion for planning and sustaining a fulfilling career. If you'd like more information on how we can help you make the most your career marketing, don't hesitate to contact us—we’re passionate about showcasing your talents in ways you’d never dreamed possible.
