What is Personal Branding?
Ever scratched your head and asked yourself the question "How did he get that gig?"
Maybe, it was someone he knew. Or maybe it was the groundwork he did in ensuring people knew what he knew.
Personal branding has exploded globally in the last few years, becoming an instant sensation in the management of careers and essential in ensuring you make your mark at work. As is often the case in overnight sensations, the truth is that the seeds of this "revolution" were actually sown many years ago with the phrase "personal branding" coined by Tom Peters in the late nineties. Even in the year 2000, Gayle Howard, the founder of Top Margin and AnExecutiveCareer.com wrote about the importance of “Me Incorporated” in her book PS…You Need a Resume as she explained how to approach a new and dynamic way of differentiating yourself when writing resumes. While the philosophy of being your best, most authentic self and standing out from your peers has been around for some time, the benefit to you is that the concepts have been tightened and refined over time so that definitive programs, tested and found sound, can be delivered--allowing you to embark on a real journey of self discovery.
In the words of William Arruda founder of the global entity Reach Communications, “What makes you unique, makes you successful.”
Our personal branding programs led by Certified Personal Branding Strategist Gayle Howard, allows you to clarify and communicate what makes you different and special. As you gain the insight to discover your unique values, passions, purpose and vision, you will also understand that it is those qualities that separate you from your peers so that you can greatly expand your success. It can be the difference between an ordinary career or business, and an exceptional one that fulfils you.
Jump on the 'brandwagon' now before your competitors make their presence felt in your workplace. By understanding your passions, vision, purpose and values, you will be better placed to:
- Increase your visibility and presence
- Differentiate yourself from your peers
- Increase your compensation or fees
- Thrive during downturns in the economy
- Expand into new business areas
- Choose better, more interesting assignments
- Understand yourself better
- Achieve your personal and professional goals
- Increase your confidence and self-motivation
Together, we develop a plan to leverage your unique promise of value. Personal branding is more than personal marketing. By unearthing the bold, authentic and audacious executive within, you can elevate your profile in a dog-eat-dog world, get known, and become the person-of-choice for opportunities or projects that will make your peers scratch their heads saying “how did s/he do that?”
